The average cost per thousand (CPM) for podcast advertising remained essentially flat in December, about one dollar lower than the average rate in November. This from the monthly reckoning at AdvertiseCast. Click for graphs and multi-year high and low points. Continue Reading
Radio/audio giant Audacy is reportedly undergoing bankruptcy negotiations with lenders. The expectation is that Audacy will file for Chapter 11 protection as it renegotiates approximately $1.9-billion in debt. The company is parent company to two acquired podcast studios, Cadence 13 and Pineapple Street Studios. Continue Reading
— Royalty (Bernth Brodtrager)
— Retrospection (Pacific Content)
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2023 saw fewer new podcast launches than in each of the previous four years. The most recent year which produced fewer was 2018. New episode volume remains high, over four years. Click for numbers and charts.
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Audioboom released a few snapshot statistics for 2023, representing the scale of its consumption, sales, and podcaster payments. Citing an Edison Research metrics, UK-headquartered Audioboom observes that it is the fifth biggest podcast publisher in the U.S.A. Click for more numbers. Continue Reading
— Profound Change (Digiday)
— Anthem (Steve Keller)
— Recovered Share (Edison Research)
Triton Digital released its U.S. Podcast Ranker for November, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. Four podcasts debuted on the November list. Continue Reading
In a presentation deck that cites 35 data sources, SXM Media releases “Digital Audio VS…” — a collection of research which supports the idea that digital audio is a superior marketing channel compared to other media. It features a playful boxing motif, and a ton of statistics. Continue Reading
— A Caffeinated Milestone (Alan Cross)
— Onward and Upward (Conal Byrne & Jen Sargent)
— Elevation (Audacy)
— Elevating with AI (Rob Greenlee)
— Ranked (Triton Digital)
— Difficulties (Lex Friedman)
The French government has created a new tax, targeted to streaming music services operating in the country. President Emmanuel Macron announced the finalization of the levy, which is set to take effect in 2024. “This is a real blow to innovations,” Spotify says. Continue Reading
Acast released a handful of metrics resulting from a survey of U.S. podcast listeners. We learn about in-car listening, a comparison with audiobooks, and more. Continue Reading