YouTube (finally) enables RSS for podcasts; but no ads allowed. (Sort of) Questions abound.

YouTube has (belatedly) enabled RSS feed uploads of audio podcasts. This awaited feature is important because YouTube is commonly cited in listener surveys as a preferred platform for consuming podcasts. RSS is the foundational anatomy of podcast distribution which makes hooked-up shows appear in all podcast listening apps. The announcement is plainly good news, eagerly awaited by the creator class. There is also uncertainty about details.  Continue Reading

Magellan AI adds attention metrics with Adelaide partnership

Podcast market intelligence and measurement company Magellan AI has partnered with Adelaide to bring attention metrics into Magellan’s podcast measurement suite. The arrangement will bring out show-level attention ratings by campaign, giving advertisers more insight into campaign effectiveness.  The output of Adelaide’s technology is its so-called AU metric, a benchmarking score of listener engagement. Click to learn more. Continue Reading

Triton Digital announces integration with Amazon Publisher Service; expansion for both services

Triton Digital is taking advantage of this week’s CES electronics trade show to announce the integration of its advertising marketplace with Amazon Publisher Services (APS). The union expands Triton’s audio ad inventory to existing APS publishers, and extends Amazon’s “interactive audio ads” to the Triton Digital advertising network. Continue Reading

SoundCloud owners reportedly ready to sell in 2024; $1B+ expected

SoundCloud, which has fashioned itself “the YouTube of audio,” will reportedly be on the acquisition market in 2024, according to a report in Sky News. SoundCloud is the leading crowdfunded music showcase and streaming listening platform, founded in 2007. Over 40-million musicians and labels upload to the platform, contributing to a catalog of 320-million tracks. Continue Reading