The programmatic future of audio advertising (RAIN Summit Europe)

RAIN Summit Europe Redux

Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading

AUDIO: Listen to every panel from RAIN Summit Europe!

Thanks to sponsoring partner AudioBoom, the audio recordings of RAIN Summit Europe (Nov. 4 in London) were posted in nearly real-time. Below is the AudioBoom playlist of the whole day’s sessions. Stay tuned for videos, coming soon. Also, in days to come we will post reports of key panels, quotes, news, Twitter updates, and other details from RAIN’s third annual European trade conference for the online audio industry. Continue Reading

WideOrbit announces Brian Burdick as new EVP of digital and programmatic

Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading

Triton Digital announces first-mover compliance with DAAST audio ad standard

Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading

STRATA re-positions Pandora in its media buying platform

STRATA, a media buying platform that connects advertisers with media publishers, has re-positioned Pandora’s ratings profile on its dashboard, separating it from radio stations, according to Inside Radio and RAIN News sources. The action represents the latest twist in a long path of Pandora competing against U.S. broadcast radio for advertising dollars. RAIN spoke to several sources for comment. Continue Reading

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Borrell: Programmatic advertising will take over by 2024; sales reps gone

Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading