Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: 200-page BBC report reinvents the mission; record-setting royalty collections in the U.S.; Pandora celebrates an anniversary; more. Continue Reading
Radio stations have been grappling with simulcasting questions for many years. Within the growing imperative to get a station (or station group) online, there is another question. RAIN Summit Atlanta will examine the issue with thought leaders from broadcast, technology, and marketing. Continue Reading
A newly released survey from Technorati is formatted as a report card on programmatic advertising efficacy, from the viewpoint of the buy- and sell-sides. In it, there is a sharp point of disagreement over the key values of programmatic platforms. Continue Reading
Ad-tech company AdsWizz announced today the hire of Pierre Naggar as VP, Programmatic Demand in Europe. Naggar will report to AdsWizz President of Europe Gary Goodman, and will lead the company’s efforts to connect European audio publishers with advertiser demand on automated software platforms. Continue Reading
sponsored by PodcastOne
The resurgence of podcasting is mostly publicized as an entertainment genre with public-facing shows in the “B2C” category — Business To Consumer. Increasingly, attention is shining on “B2B” podcasting (Business to Business), and the trend harkens back to how blogging evolved. Continue Reading
Triton Digital announced that is has received a quality certification from the Trustworthy Accountability Group, as part of that organization’s Inventory Quality Guidelines (IQG). Triton opted in to the certification program for the company’s a2x programmatic platform. Continue Reading
Webcast listening in June remained nearly flat from June’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved two percentage points downward month-over-month. Mobile listening grew again. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: PodcastOne expands the sales effort; do consumers like connected cars? TuneIn starts monthly subscriptions; Neil Young shouts out. Continue Reading
Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
Three weeks after annuncing a 30% equity investment from Hubbard Radio, podcast network PodcastOne has hired five sales/marketing executives and expanded its sales effort from home base Los Angeles to New York, Chicago, and Dallas. Continue Reading
A new study from J.D. Power reveals that connected cars might not have much allure to some consumers. The survey seems to weaken an assumption that new-car and future-car drivers will reach for the dashboard for their apps. But there are a few things to keep in mind. Continue Reading
Podcasting, programmatic advertising, simulcasting, radio revenue, mobile listening, and more will be key topics at RAIN Summit Atlanta, September 29 at the Marriott Marquis. Click through for highlights and registration information. Continue Reading