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Sirius XM CEO: “We know an awful lot about Pandora”

Sirius XM held its Q2 earnings call last week, and investors pursued two lines of questioning about Pandora. First as a potential acquisition, thanks to a recent revelation that Liberty Media, parent company of Sirius XM, had made an offer to Pandora. Second as a potential threat to Sirius XM’s business. CEO james E. Meyer addressed both points. PLUS, more from the call. Continue Reading

Pandora improves video ad delivery with 100% “in-view” to MRC standards

Pandora has announced a technology solution to the problem of in-stream video and display ads being delivered to listeners who aren’t watch their screens. Through partnering with technology provider Moat, Pandora can assure advertisers of 100% in-view impressions in mobile and desktop listening, in accordance with MRC (Media Rating Council) standards. To understand just what this means technically, and to Pandora advertisers, we spoke with Chris Record, Pandora’s VP of Revenue Operations. Continue Reading