Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading

Emmis’ Smulyan: NextRadio in “very early stages”

NextRadio was introduced in August, 2013, as a tuner for SmartPhones to receive over-the-air radio reception with enhanced on-screen interactivity. In the nearly four years of NextRadio promotion, Emmis has faced challenges. In this week’s earnings call, Emmis head Jeff Smulyan put NextRadio prominently in the discussion, and framed it as an early-stage product undergoing growth and improvement. Continue Reading

Triton Digital receives continued Media Rating Council accreditation for streaming audio measurement

Triton Digital announced today that it successfully completed the annual accreditation process performed by the Media Rating Council (MRC) for its Webcast Metrics measurement product. Triton was first accredited by the MRC in March, 2014, following a rigorous two-year evaluation period. The accreditation certifies Triton’s technology, methods, and measurement definitions. Continue Reading

Millennials love podcasts; everyone likes smart speakers (Jacobs Media Techsurvey)

Hot out of the box today for public consumption, the annual Techsurvey from Jacobs Media digs into podcasting, smart speakers, and other media consumption details. The survey groups consists largely of people in radio station databases, so while it is not a pure P1 population, we assume a built-in favorability to radio. That is useful for questions about radio pros and cons, and also an interesting lens for non-radio questions. Continue Reading

Brazil’s largest radio group chooses Audio.ad for programmatic audio ad market

Jovem Pan, the largest radio network in Brazil with 142 stations, has allied with Audio.ad, the audio advertising company serving Hispanic market in the Americas, to put its digital audio inventory in Audio.Ad’s automated platform. The partnership gives Jovem Pan advertisers access to Tail.digital, an audience data and segmenting platform. Continue Reading

AdsWizz enters Alexa development with interactive, voice-controlled audio ads

Ad-tech company AdsWizz is now in the Alexa development business, partnering with iHeartMedia on the publishing side, and ad agencies Assembly, Mediavest|Spark, and Mindshare. Alexa is the voice-controlled home assistant platform developed by Amazon and embodied in the Echo, Dot, and Look devices. Skills involve interactive listening and voice-activated responses to advertisements. Continue Reading