First, the new brand: the company formerly known as DGital Media is now Cadence13.
Second, a new executive suite:
- Bill Schultz, EVP of Content Development (from Beasley)
- Serena Kodila-Regan, SVP of Programming (from Sirius XM)
- Rich Boerner, SVP of Programming and Operations (movie producer and voice-over artist)
- Chris Colbert, VP of Programming (from Sirius XM)
- Richard Cooke, VP of Programming
- Dave Easton, VP of Audience and Business Development
That burst of top-level hiring was no doubt facilitated by the recent 45% acquisition of then-DGital, now-Cadence13 by Entercom. The company promises new programming as a result of the new talent, specifically calling out a new category of audio documentaries to come.
Production will be accomplished at the company’s New York studios, a new production facility in Los Angeles, and “access to studios across the country.” The intent appears to be close control of production no matter where it might best be accomplished.
“Our new brand identity, Cadence13, reflects our focus on the unique character of our company and our commitment to ensuring that we take a creative approach to making each show successful,” said Spencer Brown, CEO of Cadence13.
Cadence13 lists several content originators in its client and co-producer list: “Crooked Media, Eater, Entertainment Weekly, Fortune, Fox Sports Digital, Girlboss Media, IMG, Learfield, The MMQB, Mythical Entertainment, Recode,
Sports Illustrated, Time Inc., The UFC, Vanity Fair, The Verge, The Vertical, Vox Media, Yahoo Sports, and Yoga Girl, among others.”
All this is happening in the wake of Entercom’s partial acquisition of DGital Media, announced on August 4.