In an interesting and inventive crossover, all of Audacy’s Top 40 stations will play a portion of Treat, a “podcast movie” produced by C13Features, on Hollywood night. C13Features is a unit within Audacy-owned Cadence13. It’s an homage to old-time radio drama … and, of course, a powerful podcast promotion. Click for details. Continue Reading
Magellan AI has released its Q3 Podcast Advertising Benchmark Report, revealing and fascinating as previous editions. In it, we see key metrics pointing to vigorous growth of podcast ad spending, in volume, dollars, and new advertising brands entering the space. Continue Reading
In yesterday’s initial coverage of Spotify’s Q3 earnings report, we noted that the word “podcast” was used 17 times in the company’s official release, while the word “music” was used 10 times. In the hour-long earnings call, the emphasis was even more on podcasting, which was mentioned 48 times, while “music” was spoken a mere eight times. Hence the emphasis on podcasting as a business priority in the global leading streaming audio platform. Click a lot of info and quotes. Continue Reading
The second annual Xfronts was held today as a virtual promoting the indie layer of podcast publishers and networks to advertier brands and agencies. Click through for highlights, pics, and links. Continue Reading
Research company eMarketer has conducted a global survey of podcast listening, from which it has formulated a projection of global reach to 2024. In addition, eMarketer has released a table showing reach by country in 18 regions. Click for the numbers. Continue Reading
In Spotify’s public-facing Q3 earning summary, the word “music” is used 10 times; the word “podcast” is used 17 times. That’s not to say that podcasting is a more important revenue driver than music, but the category certainly led the discussion in today’s early-morning investor call. Click for details and financials. Continue Reading
Jottings of Note
— Deadly (Evergreen Podcasts)
— Read-along Audio (SXM Media)
— Cold Case (Imperative / Cumulus / Vespucci)
Today The Verge is a hub for rumors that Amazon is building what might be called another Clubhouse competitor. From what we (don’t exactly) know, it sounds like it might also compete with Spotify’s Greenroom, Spotify Shows, Twitter Spaces, Facebook Audio Rooms, and others. Continue Reading
SiriusXM is announcing today that its SXM Media group has obtained exclusive ad-repping for Crime Junkie, a persistent top-10 podcast (currently #2 in Apple’s All Podcasts list for the U.S., as of this post), and for all shows within the Audiochuck network of which Crime Junkie is the flagship. Continue Reading
Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading
Jottings of Note
— Heat (Vox Media)
— Breakage? (WIRED on Spotify)
— Incoming (Sony Music Podcasts)
From iHeartRadio we receive a notice that Paris Hilton is at the center of a new podcast production, Trapped In Treatment. It will launch in 2022, and is a combined effort of the celebrity with four media companies: iHeartMedia, London Audio (a division of 11:11 Media), Warner Bros., Unscripted Television, and Telepictures. Continue Reading