New Car Buyers Survey (Edison) details mixed numbers for American radio
Edison Research has released a new study: 2021 Car Buyers Survey. ONe key learning is that 90% of car buyers expect broadcast radio to be standard in-car equipment. As we thumb through the slides, we note some comparative metrics that position American consumers as more detached from in-car listening to AM/FM than in other countries. Click through for details and graphics. Continue Reading
