Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine

Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content. Continue Reading

Magellan tracks industries increasing their podcast spending in quarantine

Podcast companies have, understandably, been closely monitoring how listening habits are changing as a result of the coronavirus pandemic. Data about listening is key in how podcasts forge deals with advertisers, and brands’ ad budgets have also been impacted by the virus outbreak. Magellan’s latest blog post offers insights into the industries that are increasing their podcast ad spending. Continue Reading