Cisneros study: Puerto Ricans value digital audio, have increased consumption during COVID-19 quarantine
Cisneros Interactive and Brandwatch collaborated on an investigation into how the COVID-19 pandemic has impacted digital listeners in Puerto Rico. The results are based on 700 online surveys taken between March 23 and April 6. Quarantining has led many Puerto Rican listeners to place a higher value on audio content. Continue Reading