Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading
Edison Research today released its 2021 edition of the Latino Podcast Listener Report, a survey of U.S. Latinos and that group’s relationship with podcasting. Results show an enthusiastic population where familiarity leads to listening at a higher rate than in the total U.S. population. Click for details and graphics. Continue Reading
A majority of Latinos in the U.S. have listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading
Claiming it is the first of its kind, Edison Research has announced its upcoming release of the Latino Podcast Listener Report. Like many Edison survey releases, the report will be exposed in a webinar — two, actually, English and Spanish — scheduled for Tuesday, June 30 at 1pm ET. Continue Reading
In its most recent Latino Podcast Listener Report from Edison Research, this segment of podcast listenership is portrayed as racing into podcast engagement, and highly receptive to advertising. As a national group, Latinos wield impressive purchasing power. Edison puts a number on that: $2.8-trillion, and dramatically computes that overall purchasing budget as greater than the GDP of the UK or India. Click for much more info, and a link to the presentation slides.
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SXM Media, sponsor of an Edison Research study of Gen Z podcast listening, has spilled a substantial amount of information in advance of the official webinar presentation on June 15. The premise is that Gen Z is an elusive population group with unique characteristics, and that Gen Z’ers are eager and attentive podcast consumers. A surprising wealth of data are previewed. Click for details and a link to more. Continue Reading
Missed the webinar? Would rather read anyway? Here is the transcript of the inaugural RAIN Podcast Business Lunch, featuring Tom Webster. Continue Reading
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading
In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading
The second and final day of the IAB Fall Podcast Upfront featured video presentations, podcast hosts, metrics, conversations about technology, and a clear winner of RAIN’s informal “win the funny” prize. Click for very detailed coverage. Continue Reading
The Spoken Word Audio Report 2020, produced by Edison Research and NPR, is out. One broad and important finding: 75% of the U.S. population (18+) listens to spoken word audio monthly. Daily, it is 43%. AM/FM is paying the price for increased listening to other platforms of spoken word audio; the trend is clear from 2014 to 2020. Click through for much more, and graphics, and a link to the download. Continue Reading
We received a note from PRX with the news that the audio network has scored distribution rights for Latino USA, a national news and cultural affairs program, for release to 220 public radio stations across the U.S. The Latino USA podcast (see it HERE) will join PRX’s portfolio of on-demand audio. The program is anchored by journalist and Futuro Media Group founder Maria Hinojosa. Continue Reading