Putting aside the “Ouch” factor, a new study offers realistic advice to would-be podcasters, and many existing podcasters. In a report posted on the PodPros website, podcast database Rephonic and podcast guest provider service Podmatch put up some statistics that should give pause to any prospective podcast entrepreneur. Click for results and graphs. Continue Reading
The U.S. Copyright Royalty Board (CRB) has released a participant list in “Web VI” — the petitioning and rate-setting process which will determine what streaming outlets must pay music owners in the 2026-2030 royalty period. This every-five-year exercise is conducted by the Copyright Royalty Board (CRB), which sets the rates. Today we learn which streaming entities are participating in the two-year-long legal process. Continue Reading
In his latest guest column, James Cridland starts by looking at recent RAJAR statistics measuring UK radio listening. Interesting, he observes, that spinoff stations do not detract listening from their parent stations. Then he compares NPR’s Morning Edition U.S. radio program with the breakfast shows produced by BBC and Australia’s ABC. He is left “a bit cold.” Then he tried wake-up programming at LBC (a UK network) and RTE’s Radio Ireland. And much more. Continue Reading
It is a time of shaking loose from original network partnerships. Just as Joe Rogan and Alex Cooper are changing their exclusive relationships with Spotify, the hit podcast SmartLess is leaving its parent network Amazon Music and will be exclusively tied to SiriusXM for distribution and ad sales. Click for more. Continue Reading
In a near-simultaneous news blast, podcast superstars Joe Rogan and Alex Cooper both negotiated new contracts with their distribution and advertising partner Spotify. Gone are the exclusive distribution aspects of both contracts. That means The Joe Rogan Experience and Call Her Daddy will be available for playback on any podcast app. Spotify is giving up an exclusivity play, switching to wide distribution and potentially bigger audience as it maintains its ad-rep roles. Continue Reading
Fewer new podcasts were launched in 2023 than the year before, and every year since 2018. But that doesn’t mean podcast output is on the decline; more episodes were produced than in 2023. Click for the graphs. Continue Reading
When we look at the recently released RAJAR report, detailing the radio listening habits in the UK, we see continued strong attachment to radio listening. On average, listeners tuned into over 20 hours of live radio per week. Click for more metrics. Continue Reading
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading