French podcast companies choose Megaphone for publishing and advertising

Two French podcast publishers, Bababam and Choses a Savoir, have chosen Spotify subsidiary Megaphone for creation, monetization, and metrics analysis. As part of joining Megaphone, these two publishers will be early testers of the Spotify Audience Network in France. The announcement includes metrics from Chartable, acquired by Spotify to bundle into Megaphone. Continue Reading

Radio attrition in the home deepens: Edison / Infinite Dial

Edison Research has offered a preview tidbit in advance of the company’s annual presentation of U.S. Infinite Dial 2022, presented live at Podcast Movement Evolutions, and via live webinar. The sneak peek is about radio ownership in the home, which has been on a declining trendline for years. Click for details, graphics, and link to the webinar registration. Continue Reading

Winamp to auction NFT of iconic original “skin” to start global nonprofit foundation for musicians

From SVP Dominick Milano we receive news that Targetspot-owned Winamp, the iconic desktop audio player which arguably started the MP3 revolution, will auction an original NFT of its first “skin” — the app’s appearance in 1997. Proceeds from this effort, and future auctions, will go into a new Winamp Foundation which will collect money to help musicians around the world.  Continue Reading

Transcript: Heather Osgood at Podcast Business Lunch: “We have to go to programmatic”

Heather Osgood, Founder and CEO of podcast ad-rep company True Native Media, joins Brad Hill for the RAIN Podcast Business Lunch. The conversation roams across the needs and expectations of podcast advertisers, both new and experienced, and how podcasters deliver to those needs. Continue Reading