Edison Research has offered a preview tidbit in advance of the company’s annual presentation of U.S. Infinite Dial 2022, presented live at Podcast Movement Evolutions, and via live webinar. (See HERE.) The sneak peek is about radio ownership in the home, which has been on a declining trendline for years:
This information can be sorted by age, as in the following graphic. Perhaps unsurprisingly, radio non-ownership is a stark characteristic of younger age groups:
“Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers,” says Edison Research President Larry Rosin. “However the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.”
Edison also notes that “many radio companies believe the smart speaker brings the radio ‘back into the home.’ New data will be revealed on smart speaker adoption – including in no-radio households, in The Infinite Dial 2022 presentation.”
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