by Dan Misener
“Give us a clue… assign your show a secondary category.” That’s the well-researched recommendation from guest columnist Dan Misener of branded poddcast studio Pacific Content. Crunching numbers reveals data-centric reasons why podcaster creators should help listeners find them by sharpening the show’s category definition. Continue Reading
Jottings of Note
— Mad Scientist Myth Busting (Bryan Barletta)
— Port It Over (Deezer)
— Smart Car (Land Rover)
iHeartMedia has launched iHeartRadio’s Black and Inspired HBCU Celebration, a four-episode podcast series that celebrates Black culture and the alumni community of Historically Black Colleges and Universities (HBCU). The first episode has dropped. Continue Reading
Public media organization PRX today announced podcasts from its award-winning portfolio are now available free to audiences via Audacy, on the multi-platform audio company’s digital platform. Audacy has been piling content into its app recently. Click for more info. Continue Reading
Amazon Music has introduced synchronized, navigable transcripts to selected podcasts. We test the new feature, and find it well executed on the whole, delightful to use, and an important usability innovation. Click for details. Continue Reading
Spoken word audio is a distinct media category. How much has it increased in the last year? “It’s a lot!” hints Edison Research and partner NPR. The industry will get that number and a raft of others in the new edition of The Spoken Word Audio Report, presented as a live webinar. Click for details and free registration. Continue Reading
Jottings of Note
— Shifting Conversation (Afros & Audio)
— Deep Cover (Cumulus Media & Imperative Ent.)
— Two out of Three (Eric Nuzum)
Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading
AdvertiseCast has released its always interesting report on cost-of-advertising as measured by CPM (cost per 1,000 impressions). CPM is a benchmark of podcasting’s steady value to advertisers, and a measure of podcasting’s unique values in a marketing campaign. Click through for the numbers. Continue Reading
Jottings of Note
— Don’t (Forbes on podcast music)
— Profound Fakery (“We Interrupt This Broadcast”)
— Missing (Spotify/Parcast)
Checking Listen Notes, we see that about 12,000 new podcasts were created in October, far below the 30,000+ shows launched in September, which was substantially lower than August (43,000). It’s part of trend fluctuations strongly influenced by Covid during the past two years. Click through for monthly and annual perspectives. Continue Reading