The founder and president of RC Communications Marketing reflects on the top takeaways from RAIN Summit Orlando, including the strategies that audio operations can use to propel growth across a growing number of platforms. Continue Reading
PodcastOne Sportsnet announced the addition of nine new podcasts to its lineup. Six of the shows come from the podcast network’s partners Pro Football Focus the Underdog Sports Network. Continue Reading
Audio.ad, a digital audio advertising company focused on Hispanic audiences, announced a commercial representation deal with Adsmovil, which specializes in mobile advertising for Hispanics in the United States. Under the terms of the agreement, Adsmovil will incorporate Audio.ad solutions in its mobile advertising products. Continue Reading
AirKast, a specialist in broadcast and podcast mobile app development, announced the launch of its new AirBridge client analytics dashboard. AirBridge can assist clients in understanding the demographics and psychographics of their audiences. Continue Reading
Amazon is rolling out its full-service streaming music subscription to Canada. Amazon Music Unlimited is now an option for Canadian listeners, who have had access to the more limited Amazon Prime Music service since November. Continue Reading
Podcasting company PRX has hired Donna Hardwick as its chief marketing officer. Hardwick will head up the company’s marketing, branding, and communications strategies and initiatives in this newly created role. Continue Reading
Universal Music Group has entered a deal with B2B music provider 7digital to create custom online stores for the major label’s artists. Under this arrangement, listeners can pay for features such as artist-curated playlists, new singles, merchandise, and other products. Continue Reading
Podcasting is experiencing slow and steady growth within its podcast audience. That’s a key takeaway from the upcoming Canadian Podcast Listener 2018 report from The Podcast Exchange, Audience Insights, and Ulster Media. An advanced infographic from the report shows that 26% of Canadians are monthly podcast listeners as of 2018. Continue Reading
iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading
Vox Media announced its first-ever fall podcast lineup, a move that will double the volume of the media company’s audio programming. The seasonal update includes new seasons of three existing shows, schedule changes for others, and five new additions to the slate. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Follow-ups from radio conferences. Audio advertising efforts from around the globe. Much more. Continue Reading
In a landscape-shifting deal that could be filed in the “Finally!” folder, Sirius XM is buying Pandora. The satellite company already owned a 14% stake in the streaming audio giant, and three Sirius execs have been sitting on Pandora’s board for over a year. Pandora’s well-prepared material on the deal calls the combination “the world’s largest audio entertainment company.” Continue Reading