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PRX announces partnerships with Night Vale Presents and Gen-Z Media

Media company PRX announced new partnerships with two podcasting networks: Gen-Z Media and Night Vale Presents. PRX will provide marketing, ad sales, and technology for the existing and in-development shows at both networks. Gen-Z Media focuses on properties for children, tweens, and families, while Night Vale Presents emphasizes new voices and content that pushes the bounds of the audio format. Continue Reading

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Live podcasting takes off at SXSW, with iHeartRadio, PRX, TuneIn

For the first year, SXSW has opened a Podcast Stage for live podcast production, turning what is historically a recorded medium into performance art. It’s not a first-time breakthrough for podcasting generally, but it does start to put podcasting on an even footing with live music as a festival attraction — especially since the interactive and music agendas overlap this year. Continue Reading

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Test Drive: RadioPublic delivers loads of free podcasts, but for who?

Podcasting is in a boom, but the audio format still has a long way to go before achieving mainstream familiarity. Tools like RadioPublic seem designed to be an entry point into podcasting by making the discovery process simpler for a newbie listener. The question is whether this app can succeed in reaching them. Continue Reading