Ad tech company WideOrbit announced that it has integrated the standard metrics developed by the IAB into its WO On Demand platform for podcast management. That means all users of WO On Demand can use the tools for consistently measuring podcast content, audience, and advertising performance. Continue Reading
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
The Interactive Advertising Bureau (IAB) has released a dense, highly-informed and descriptive whitepaper about programmatic advertising — which also suggests abandoning the term “programmatic” and replacing it with “automation.” There is also a great infographic. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
The Interactive Advertising Bureau (IAB) has published an updated guide to digital advertising for media buyers. The 21-page document charts the business ecosystem and clarifies its vocabulary for advertisers. It is produced by the IAB Digital Audio Committee. Continue Reading
Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading
The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
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In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading
Dave Grimaldi, currently Director of Public Affairs at Pandora, has been appointed Executive Vice President of Public Policy for the IAB, and head of that organization’s Washington, D.C. office. Grimaldi joined Pandora in April, 2014, and was on board through Pandora’s participation in the “Webcaster IV” process which ends this month. Continue Reading
Brief news items and worthy reads from around the web: Streaming execs chat at Advertising Week; will Aurous be legit or not?; IAB joining the fight against ad-blockers. Continue Reading
The Download on Podcasts is a weekly feature sponsored by PodcastOne.
The IAB announced a podcast “upfront” where several content and ad-repping compnies will present their shows to advertisers and agencies. Another mile-marker in an evolving industry of on-demand audio.
The Interactive Advertising Bureau (IAB) has released a whitepaper called Advertising Audiences: The New “Liquid Consumer” Paradigm. It’s a free download, and builds on the idea that digital media audiences are increasingly transient, needing new types of measurement. Continue Reading