In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
— All The Ears (Spotify)
— The More Things Change… (MIDiA Research)
— Crossing Borders (Acast)
The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
The Interactive Advertising Bureau (IAB), with the Media Ratings Council (MRC) have created a set of guidelines “to effectively capture the impact of AR campaigns.” The document is open to public comment until March 9. Click for details. Continue Reading
Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading
The Interactive Advertising Bureau (IAB) has released a summary of its consumer research into the attitudes of media consumers toward advertising. A key finding: Nearly 80% of consumers would prefer to get more ads in turn for having to pay nothing for websites/apps. Click for more. Continue Reading
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
Don’t be fooled by the word “checklist” in the IAB’s packed, 25-page Podcast Buyer-Seller Checklist. It is a textbook-level account of how to buy and sell podcast marketing. Click for some details, and a download link. Continue Reading
The Interactive Advertising Bureau (IAB) released its seventh annual Podcast Advertising Revenue Study alongside its Podcast Upfront showcase in New York. The $4B number makes a good headline, but there is much more. Click for key metrics and trends supported by graphics.
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