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leanStream and Media Sales Lab announce merger on eve of Digital Audio Advertising North Summit

Digital audio companies leanStream and Media Sales Lab announced that they have merged into a single entity. The company will combine the audio ad network of Media Sales Lab with leanStream’s global audio streaming network of more than 400 radio stations. The merger is effective as of June 1 and the new business will retain the name leanStream, which will be responsible for producing the inaugural Digital Audio Advertising North Summit in Canada. Continue Reading

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Nielsen brings Music Connect to Canada; will it shake up radio?

Nielsen has launched its Music Connect data product in Canada. This rollout offers clients more in-depth listener data, including for streaming and broadcasting. It covers 72 metropolitan areas across Canada, and has analytics including airplay, sales, and social media activity. According to Canadian music industry specialist Alan Cross, it could “shake up” what listeners hear on Canadian Radio. Continue Reading