Next Big Sound has made the entirety of its Pandora data available for public viewing. Anyone who is curious about statistics (and has a free Next Big Sound account) can explore metrics such as radio spins, interactive plays, thumbs up, and station adds for every artist on the audio platform. Continue Reading
Entertainment Intelligence is a music data company that’s putting playlist analysis tools into the hands of rights-holders. The business is creating a set of apps for other music and entertainment companies, including one to track playlist performance. Continue Reading
Data means big business for the music industry, and it means especially big business today for Soundcharts. The Paris-based data aggregation company has secured a seed funding round of €320,000 ($360,000) that it will use to become “the indispensable tool for all industry professionals.” Continue Reading
Spotify has unveiled a new tool for musicians and labels called Spotify Fan Insights. This dashboard will include demographic data about listeners, their location, their other listening preferences, and their level of fandom. Analysis of the listeners and fan base could help performers facilitate more growth and success on the platform. Continue Reading
Spotify has acquired Seed Scientific, adding to its cadre of big data capabilities. Under the new ownership, Seed Scientific will focus on analyzing the interactions artists, listeners, and brands have with the streaming platform. It will be the basis of a new Advanced Analytics division at Spotify, led by Seed’s founder and CEO Adam Bly. Continue Reading
Data, big and not so big, is a key advantage for streaming over other forms of audio, enabling platforms to deliver better programming and advertising to listeners. Turning Data into Dollar$ brings together five experts to discuss how data leads to better outcomes in programming and advertising. Continue Reading
A Pandora blog post published today predicts Grammy winners in four categories. The company is calling them”your” picks, because the predictions are based on Big Data correlation of past winners and Pandora user behavior. Continue Reading
Universal Music Group has entered into a new partnership with Havas Group to form the Global Music Data Alliance. This data-centric entity will use Havas’ algorithms to analyze information about UMG artists, from ticket sales to streaming counts to social media stats, to look for new revenue opportunities. In particular, GMDA will examine behavioral data to better understand the relationships between artists, fans, and brands. Continue Reading
adStream is an ad-stalking journal in streaming audio.
We usually study audio ads in adStream, but when our eyes are on the screen it is impossible to ignore the steady parade of banner ads in some music services. Interestingly, TUNE released a whitepaper study of the effectiveness of app-download ads. Continue Reading
adStream is an ad-stalking journal in streaming audio.
In the relentless pursuit of streaming ads, we encounter plenty of “companions.” Companion ads are (usually) banners that accompany audio spots in streams. Tracking the banner impressions is difficult, and companions are secondary to audio advertising which interrupts the stream and captures the listener’s attention. We found an interesting one, with a single purpose. Continue Reading
Broadcast radio competes with pureplay streaming audio in two ways. First, in a platform-vs-platform context, over-the-air is pitched against Internet delivery. Second, radio station webcasts compete for share of advertisers that are building digital campaigns to reach targeted audiences. We reached out to Paul Cramer of Triton digital to dig into data, smart impressions, and programmatic advertising. Continue Reading
Many in the advertising world think of Big Data as a damper to the creative process and the cause of the “wind tunnel” effect. What they don’t realize is that Big Data is more likely to become marketing’s biggest ally than its mortal enemy. Guest column by Bret Kinsella of XAPPmedia. Continue Reading