What do college students listen to? (Spotify Insights)

Spotify introduced its Insights blog earlier this month, and its creative take on data has already been taking the music world by storm. The latest missive delves into the listening habits of college students. Spotify listed the top 40 schools with the highest rates of sign-ups for its student deal last semester, then ranked them by number of song plays. Arizona State University secured the top place on the Most Musical Universities in America list, followed by Auburn University and Brigham Young University in second and third, respectively. Continue Reading

Big Data Is Smart Data for Online Audio

Big data, the term used for collections of data that are so big that special processing is needed in order to use it, is a key component of customized music services. Big data processing is important on the advertising side as well. Jennifer Lane thinks about the possibilities that big data can offer to streaming audio. Continue Reading