0

Pandora CEO wants to add “podcast genome project”

Pandora is making plans to broaden its podcast offerings. CEO Roger Lynch spoke with Variety during CES and said his goal is to create “the equivalent of the podcast genome project.” Lynch said the company is working on a system that would allow listeners to browse and discover new shows on Pandora. The move isn’t unprecedented, but there are some questions. Continue Reading

0

RAJAR Survey: Radio still leads, but on-demand has pull for youngest listeners

RAJAR has shared the results from its MIDAS Survey for winter 2017. Live radio has a 90% reach. Live radio also has the largest share of listening hours for each age bracket. The survey also offers data on on-demand listening and podcasts. Another interesting data set is the device share, which breaks down types of listening by platform. Continue Reading