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Drive Time Metrics awarded key patent for in-car media data and measurement

Drive Time Metrics (DTM), a connected car tech startup, announced that it has been awarded a patent for its core technology which collects, measures, and analyzes in-car media use. After four years in process, the patent positions DTM to provide a key measurements and in-car audience behavior insights to audio publishers such as broadcast radio and music services.  Continue Reading

MIDiA Research explores YouTube, the value of advertisements, and the risk of EU’s Article 13

MIDiA Research has a new report examining YouTube’s impact on the international streaming market. Its assessment shares statistics from the video platform in Q3 2018 and shares insights as to how the recent legislation passed in Europe could have unintended effects on the music industry as a whole. Continue Reading