Podtrac achieves IAB V2 podcast measurement certification, with unique specialty solutions

Posted on by Brad Hill

Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading →

ART19 announces growth of its targeted podcast marketplace, now 200 shows

Posted on by Brad Hill

ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading →

iHeartMedia teams with Group Nine Media for exclusive podcast slate

Posted on by Anna Washenko

iHeartMedia announced a new addition to its extensive roster of podcasts. The media conglomerate has partnered with Group Nine Media to create an exclusive show slate for the iHeartPodcast Network. The first two podcasts, from Group Nine’s NowThis and Thrillist brands, will debut on the iHeartPodcast Network this fall. Continue Reading →

Libsyn joins ranks of IAB 2.0-certified podcast companies

Posted on by Brad Hill

Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading →