For anyone falling under the ‘content creator’ umbrella at YouTube, the sole path to making money has been to allow ads on your channel and hope for a massive viewership. That could change with a new feature that allows channels to operate a digital tip jar. The new crowd funding feature has reportedly rolled out in a handful of markets — Australia, Japan, Mexico, and the U.S. Continue Reading
After several high-profile exits, YouTube has snagged a music industry pro to join the team under its umbrella. Brian Felsen, who was the president at CD Baby, will now serve in the same role at AdRev, a YouTube network partner that operates a music monetization service, a licensing platform, and multi-channel network. Continue Reading
It has been nearly a year since the rumor broke that Google would create a subscription music plan for YouTube. During this long (and continuing) lead-up, speculation and bafflement has been rampant. Here are three reasons the new service will succeed, and three reasons it won’t. Continue Reading
comScore’s U.S. Mobile App Report covers some interesting ground in how people are (and aren’t) using their smartphones and tablets. Activity on mobile devices makes up 60 percent of digital media time in the U.S. The majority of that digital media is consumed through apps; those programs account for 52 percent of the country’s digital media time. Continue Reading
Android Police released a report with details about the upcoming subscription service from YouTube. According to the site, the service will be called YouTube Music Key and the parent company’s Google Play Music All Access will be rebranded as Google Play Music Key. Continue Reading
Debates over the digital music industry have been raging fast and furious of late. This week, INgrooves Music Group CEO and Founder Robb McDaniels wrote a guest post for Hypebot with his opinions on the current state of affairs. He highlighted how much (or how little) artists can monetize on YouTube. Continue Reading
YouTube is the world’s largest distributor of streaming music, and an important music-discovery platform. Does extreme YouTube music popularity (virality) boost music sales? Nielsen takes a stab at answering that intriguing question, acknowledging that the results are inconclusive. But the graphic report is interesting. Continue Reading
YouTube lost another lead on its music program. Product management head Shiva Rajaraman is leaving to join Spotify. It’s unclear how this personnel change might impact YouTube’s chances of rolling out its new music product, which was expected to launch this summer. Continue Reading
After 17 years at Warner Music Group, Stephen Bryan has been appointed the new senior vice president of business development and strategy for SoundCloud. “I’ve always felt a deep passion to navigate this incredible transition to digital platforms,” he said. “I think that change will accelerate in the near future, and a company like SoundCloud enables me to continue that.” He enters a company undergoing growth, and growing pains. Continue Reading
Brief news items and worthy reads from around the web. Today — Google buys a raft of domain names that might indicate a name for its new service; IMMF publishes best practices for the digital music industry; U.S.-based Hindi-music service Saavn raising capital. Continue Reading
Vevo is keeping its eyes open for a buyer, but is trying to make internal changes first to make it a more appealing target. The service generates 6 billion views a month, and a large portion of those views are YouTube music videos. Is the window of opportunity shrinking as YouTube prepares its own music-video service? Continue Reading
Christopher LaRosa, a product manager for YouTube Music, is leaving to join an unnamed startup. He spent about seven years at the Google subsidiary and was a key player in expanding the musical content available via YouTube. Some of his projects included getting YouTube data to count toward the Billboard 100 singles chart and the still in-development subscription music program. Continue Reading