Triton Digital has a new partner for its a2x programmatic audio advertising exchange in Australia. Nova Entertainment, a media company that includes several radio stations, has made its audio ad inventory available on the a2x exchange. Continue Reading
Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada. Continue Reading
Webcast listening in September gained 2% compared to August numbers in Triton Digital’s Webcast Metrics monthly Top 20 Ranker, released today. Perennial leader Pandora was flat from august, while Spotify jumped 7% (same as the previous month). iHeartRadio, third on the list each month, inched down 2%. Continue Reading
Webcast listening in August gained 4% compared to July’s numbers in Triton Digital’s Webcast Metrics monthly Top 20 Ranker, released today. Continuing a 2016 trend, the year-over-year comparison shows vigorous uplift. Likewise with the year-to-date numbers. Continue Reading
SoundCloud shared two big business announcements today. First, it has rolled out the SoundCloud Go subscription in Canada. Second, it has entered a deal with Triton Digital to use its a2x programmatic ad exchange for monetization of its audio inventory in the new market. Continue Reading
In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading
Webcast listening in July slipped downward by 4% month-over-month, compared to June’s numbers in Triton Digital’s Webcast Metrics monthly report. with that, there is strong year-over-year listening growth. Click through for historical charts. Continue Reading
Triton digital announced today that it will represent XAPP Ads on Slacker Radio, adding a new business dimension to Triton’s repping of Slacker’s audio inventory. XAPP Ads are voice-activated audio commercials created by XAPPmedia. Continue Reading
Triton Digital has added Bloomberg Media as its latest client. In this partnership, Triton will manage, measure, and monetize Bloomberg’s digital audio content. Bloomberg’s inventory will also be made available on Triton’s a2x programmatic ad exchange. Continue Reading
Webcast listening in June inched downward month-over-month, shaving about two percent of stream listening from May’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Click through for historical charts. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
Webcast listening in May maintained flat performance month-over-month, shaving about one percent of Average Active Sessions (AAS) from April’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Continue Reading