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Spotify highlights unusual listener data in new marketing campaign

Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading

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Changes of heart: Metallica is on Napster, Radiohead is on Spotify

Metallica is out with a new album and the band has gone an unusual route with distribution. Hardwired… To Self Destruct has been released on most of the usual digital outlets, but it is also on YouTube in its entirety. Metallica’s adoption of streaming distribution contradicts the band’s earlier resistence, and contains some irony. Then there is Radiohead, once a hold-out, which is now streaming on Spotify. Continue Reading