At the recent Worldwide Radio Summit, radio marketing and research company Nuvoodoo presented new research on podcasting. The company has shared data from two recent surveys about podcast listenership. For the overall population, 9.5% of respondents spend at least one hour a day listening to podcasts. Continue Reading
Triton Digital has entered a partnership to become the exclusive reseller of Omny Studio for the U.S. and Canada. This arrangement will offer a plug-and-play audio management solution for creating, monetizing, and analyzing podcast content. Continue Reading
Podcast company Whooshkaa announced that it now offers text-to-voice service for its clients. This technology to turn written speech into spoken dialogue from Amazon is called Polly. The service offers several different voices and languages, however Whooshkaa’s press release highlighted the Nicole and Russell voices, both of which have Australian accents. Continue Reading
Otto Radio announced the launch of a new feature dubbed Themed Stations. The company, a personalized streaming audio service, now allows users to create stations centered around more than 500,000 topics or themes. We gave the newe feature a test drive. Continue Reading
The Webby Award season concluded last week. Here are the winners in the “Podcasts & Digital Audio” group, across 15 categories. Though some are well-known, and most are from leading networks, the winners (official and People’s Voice) make a good discovery list. Continue Reading
Guest columnist Mark Ramsey weighs in on a hot debate in podcasting: How long is the best podcast length? Continue Reading
Bridge Ratings has released new survey info about podcast discovery for listeners, and best practices for creators. Based on its latest data, from Jan. 23-Apr. 10, the rate of audio consumers who had ever listened to a podcast was 43%, up from 30% in the 2016 survey and 26% in the 2015 survey. Continue Reading
Brief news items and worthy reads from around the web: Terrestrial radio and the value gap; snapshots of branded podcasts; Prince’s catalog could go back for sale. Continue Reading
David Raphael, president of Public Media Marketing, took the stage at the RAIN Digital Audio Advertising Summit in Chicago to share his knowledge of podcast advertising. “I think there’s a certain level of education we have to do across the board with podcasting,” he told moderator Brian Pollina of the United Stations Radio Network and the crowd at House of Blues. Continue Reading
The RAIN Digital Audio Advertising Summit in Chicago closed with a lively discussion on the state of podcasting. Several luminaries from the field shared their thoughts on the health of the industry, the need for measurement, and whether Apple would continue its dominance. Continue Reading
Brief news items and worthy reads from around the web: Will Podcasting Save the News Media Industry? Pondering a potential Pandora purchase. How much does a Spotify playlist boost popularity? Continue Reading
The latest blog post from Amplifi Media CEO Steve Goldstein reviews the struggles many radio stations have with their podcasting efforts. He points to the different listener expectations between a radio broadcast and a podcast. Continue Reading