podcasting

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Where is the music in podcasting?

Posted on by Brad Hill

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

Podcasting is generally known as a spoken-word audio category. But there is no technical roadblock to publishing musical podcasts. Legal restrictions are the problem — U.S. music licensing law that dates back to early days when podcasting operated differently than it does now. Everyone loses without an easier licensing framework for podcasts, but there are legal options. Continue Reading →

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Internet Radio Rewind #032: New congressional bill; new podcast network; more

Posted on by Brad Hill

A weekly podcast from RAIN News

Sponsored by AudioBoom

A six-minute blast of news you need to know in streaming audio.

THIS WEEK: Local Radio Freedom Act hits Congress; a new podcast network; Led Zeppelin loosens the leash; streaming audio growth projection; something new for Radioplayer; Russell Brand podcast; Starbucks leaves behind CDs. Continue Reading →

Midroll Media hires WNYC’s Chris Bannon as Chief Content Officer

Posted on by Brad Hill

Midroll Media announced today that Chris Bannon, currently VP of Content Development and Production at public radio’s WNYC, will join Midroll as Chief Content Officer starting March 16. RAIN News spoke to Chris Bannon and Midroll Media CEO Adam Sachs about the appointment and the opportunity in podcasting. Continue Reading →

Is podcasting the future of radio? Or blogging? (Or both?)

Posted on by Brad Hill

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

2015 is widely proclaimed to be the Year of the Podcast. A lot of media uptake hinges on Serial, last year’s breakout hit program. But momentum has been building in deeper layers of the audio industry. Podcasting’s future has never looked brighter — for radio professionals, content entrepreneurs, and amateur webcasters. Continue Reading →

adStream: MeUndies advertising is controversy-free in native audio

Posted on by Brad Hill

While reviewing the recently launched Chive Podcast podcast, we noticed an execeptional native ad performance for MeUndies, a lifestyle brand that mainly sells high-end underwear. The campaign keeps the hip tone of MeUndies marketing in general, while avoiding NSFW controversies that have characterized (and sometimes benefitted) MeUndies marketing in the past. Click to listen. Continue Reading →

Forget Serial. Invisibilia is the new poster child, as the tide rises for podcasting

Posted on by Brad Hill

The Download on Podcasts is a new weekly feature sponsored by PodcastOne.

The podcast hit Serial was classified as a podcast blockbuster when it attracted five-million accesses (downloads or streams) on iTunes. This week NPR reports that Invisibilia, a show about unseen forces shaping the lives of individuals, has gotten 10-million listens. A new plateau of podcast audience reach helps the whole genre of on-demand audio. Continue Reading →