Pandora seeks to disrupt radio by competing for share of listeners, and ad dollars. At the same time, Pandora watches its audience growth, which has been more or less stable at about 76-million users per month. To further that second priority, Pandora is launching its first online ad campaign with a $5-million buy on socially oriented sites like BuzzFeed, Twitter, and Facebook. Continue Reading
Bop.fm announced the addition of several music services to its agnostic listening platform. Pandora, Xbox Music, Rhapsody, and Napster are now a part of the program. Bop.fm allows its members to share songs across platforms, and to create playlists from music. This makes the Pandora relationship particularly interesting, since it’s a lean-back service. Continue Reading
Pandora is working with car dealer Lexus to host a series of four free pop-up concerts in Southern California. According to Pandora’s press release, the streaming radio platform used its Big Data stores to determine the best artists to feature at each concert location. It will extend invitations to the Lexus Pop-Up Concert Series to Pandora listeners who enjoy the headlining musicians and similar artists. Continue Reading
Jason Feinberg has joined Pandora as head of artist marketing. He takes on the newly created role at the streaming service after working at Epitaph Records as vice president of digital strategy. The new job will focus on providing analytics, fan communication tools, and other resources to the artists on Pandora. Continue Reading
Pandora has signed a U.S. license agreement with music rights management company BMG for its complete catalogs of both ASCAP and BMI music. Few details about the multi-year agreement were disclosed in Pandora’s press release, but it did point to mutual business and marketing perks for all parties involved. Continue Reading
Forbes published an article with predictions about Pandora’s audience base, estimating that its number of active users would grow from 76.2 million in 2013 to almost 120 million during the next five or six years. That’s a bold prediction, especially considering that Pandora actually posted a small dip in monthly active users in its second-quarter conference call. The expectation is based on projections for smartphone growth and connected cars, as well as a presumption that Pandora will expand internationally. Continue Reading
Market-leading online radio brand Pandora has put its service into Google Glass, adding to its reputation as an assertive distributor in outside-the-home environments. The “Glassware” app was developed during a Pandora hackathon. The company proposed it to Google, which put it into Glass. Continue Reading
comScore’s U.S. Mobile App Report covers some interesting ground in how people are (and aren’t) using their smartphones and tablets. Activity on mobile devices makes up 60 percent of digital media time in the U.S. The majority of that digital media is consumed through apps; those programs account for 52 percent of the country’s digital media time. Continue Reading
The June data from comScore revealed that 25 percent of the service’s active monthly unique visitors, an audience of almost 19 million, are Hispanic. That’s enough people to make Pandora the top music streaming platform for the demographic of listeners, even compared with endemic Hispanic sites such as Univision Digital. Continue Reading
Pandora CFO Mike Herring answered questions in front of investors at the Oppenheimer 17th-annual Technology, Internet & Communications Conference on Wednesday. P stock rose over 10% during the day, probably due less to Herring’s remarks than to investment house Stifel issuing a Buy rating for Pandora. Meanwhile, Mike Herring delivered his talking points in response to 32 minutes of questioning about audience size, ad sales, and music licensing. Continue Reading
NuVoodoo Media Services released new research that found Pandora and broadcast radio may have a more symbiotic relationship than expected. The survey of 1,100 in the PPM markets revealed that 62 percent of the Pandora users listened to the online radio service for at least half an hour per day, and 56 percent of Pandora users spent that much time listening to broadcast radio. Continue Reading
Brief news items and worthy reads from around the web: RMLC supports consent decrees; Spotify’s first Canadian invites; Pandora ad exec talks targeting Continue Reading