Pandora announced that it is bringing listeners music to soundtrack the 2018 FIFA World Cup on the Comcast X1 platform. The audio company is offering a collection of stations to play alongside the game coverage on FOX and Telemundo. Continue Reading
Pandora has been named the music streaming launch partner for Snap Kit, the developer platform from the company behind popular social network Snapchat. Through the deal, Pandora is powering a special music-sharing feature for all of the Snap Inc. app’s U.S. users. Continue Reading
Spotify held its slight lead over Pandora in March stream listening, an advantage established in January after three years of chasing. Aside from that metrics rivalry, the Top 20 group in Triton Digital’s Webcast Metrics report gained one percent in overall listening compared to February. PLUS — a little bit of smart speaker reporting. Continue Reading
In 2018 there is a fresh sense that programmatic audio is coming into an era of recognition and marketplace maturity. RAIN spoke with Scott Walker, Pandora’s SVP of Programmatic Sales, and Alexis van de Wyer, CEO of AdsWizz. The conversation touched on Google’s entry into programmatic audio, predictions of the future, and Pandora’s acquisition of AdsWizz.
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Pandora announced a promotion for Lauren Nagel, a long-time exec with the audio company. Her new title is VP, Executive Creative Director, and in this role, she’ll be responsible for more broadly overseeing creative advertising work. Continue Reading
Today brings dual announcements from Pandora. First, the audio platform has completed its acquisition of AdsWizz, which was initially presented in March. The second item is Pandora’s addition of a family plan. Continue Reading
In Pandora’s Q1 earnings call yesterday, some of the most interesting remarks came during the investor Q&A, as usual. Two key subjects investors brought to the discussion were Pandora’s acquisition of ad-tech company AdsWizz, and the future of podcasting in Pandora’s content catalog. Extensive quotes and context. Continue Reading
Yesterday Pandora delivered one of its happiest quarterly reports in a couple of years, revealing forecast-beating annual growth in revenue and monetization efficiency. Pandora stock was rocketing up an eye-popping 25% in afternoon trading today. “We’re entering a new era… Continue Reading
Pandora announced that it is bringing its paid experience to more gaming fans. Pandora Premium is now available on the Xbox One console from Microsoft. This app update includes standard Premium features and controls for navigating your library on the gaming hardware. Continue Reading
The Triton Webcast Metrics Top 20 Ranker has seen Spotify’s listening metric streak upward since the music service joined the Ranker in January, 2015. Three years later, in January of this year, Spotify overtook Pandora for the first time. Continue Reading
Pandora has unveiled a new feature called personalized soundtracks. These playlists use the Music Genome system alongside human curation to provide a new batch of suggested listening based on each individual’s moods, activities, and favorite genres. Continue Reading
Pandora has entered a deal with Linkfire, a music marketing platform, to improve music discovery for fans and marketing for artists. The agreement dubs Pandora the premiere streaming music data provider for Linkfire and it will provide its attribution data to the company. Continue Reading