Pandora inks deal with music marketing firm Linkfire

Pandora has entered a deal with Linkfire, a music marketing platform, to improve music discovery for fans and marketing for artists. The agreement dubs Pandora the premiere streaming music data provider for Linkfire and it will provide its attribution data to the company. As a result of this integration, artists will have the ability to search Pandora’s catalog and retrieve direct links to their songs, albums, and playlists. They can also access data to better understand how listeners are interacting with their creations on Pandora, which allows them to better plan campaigns and get the highest possible engagement.

“We have always been committed to helping artists find their fans and connect with Pandora’s massive listener base,” said Chris Phillips, Pandora’s chief product officer. “Our integration with Linkfire provides the industry with unprecedented ways to understand music streaming consumption and makes direct-to-fan marketing more impactful than ever.”

“The paradigm shift from downloads to streaming has often left artists and labels in the dark when measuring the effectiveness of their marketing activities,” Linkfire Chief Business Development Officer Andrea Arcari added. “We’re excited and proud to pioneer this new level of transparency with an innovative company like Pandora. It’s an industry game-changer and an essential component to building strong relationships between artists, labels and music services.”

Anna Washenko