Nielsen announced its acquisition of data technology firm Exelate. Exelate serves the digital marketing ecosystem, specializing in audience intelligence and segmenting. The acquisition is a programmatic move for Nielsen. Continue Reading
In the frothing realm of connected cars, we know what the tech companies and automakers are doing. But what do car-buyers want? Nielsen’s new report on consumer preferences in connected cars points toward answers. Continue Reading
New data from Nielsen highlighted the massive shift to online listening. The Music 360 2014 study found that 93% of Americans listen to musicmore than 25 hours a week. Many do so while at work, doing chores, and in the car. The meat of the new report is how convincingly listeners have shifted online. Continue Reading
Following up on a comprehensive look at the U.S. music industry in 2014, Nielsen has released its year-in-review for our neighbors to the north. Canadian listeners streamed more than 6 billion songs in just the second half of 2014. Continue Reading
Now that we’ve set off on a fresh new year, we’re getting some interesting and insightful perspectives on everything that transpired in the music world during 2014. Data scientists have had the time to collect final numbers and finish analyses. On Jan. 2, we got a preliminary look at the work of Nielsen SoundScan team, which showed a general trend of increased streaming and decreased sales. Today, we have the 2014 Nielsen Music U.S. Report to expand on those first finds. Continue Reading
Nielsen SoundScan released its 2014 year-end figures for both music sales and streaming in the U.S. Streaming totaled 164 billion songs, up 54% from the 106 billion songs streamed the previous year. According to the Wall Street Journal (paywall), the overall music consumption didn’t change extensively between 2013 and 2014 based on an equivalence where 1,500 song streams or 10 individual song downloads count as an album sale. Continue Reading
Brief news items and worthy reads from around the web: The return of cassettes; the return of vinyl; Nielsen on marketing to millennial men; more on Merlin/Pandora. Continue Reading
Nielsen released its Q3 Total Audience Report, formerly called the Cross Platform Report. The name change signifies a philosophical reconception as well as new marketplace realities. In the metrics, AM/FM time-spent listening dropped slightly year-over-year, but it is the generational shift which really stands out. Continue Reading
Nielsen posted interesting observations derived from a study of streaming activity for the week ending November 9. In that week, for the first time in the 10 years that Nielsen has been tracking online audio, more than 4-billion streams were consumed. Video streams also broke a record, surpassing 2-billion. Continue Reading
Nielsen published its latest insights on the outlook for connected cars. The high-tech vehicles are appealing for the cool factor; 60% of future auto intenders said they want one to experience emerging technologies. But the desire for entertainment on the road was a close second, at 58% of future auto intenders. In fact, the Nielsen results revealed that 36% of connected car users streamed audio every time they got in their vehicle during the second quarter of 2014. Continue Reading
New Nielsen research focused on the role Asian-American listeners play in digital music. Spotify was more popular in this demographic than in the general population, by a margin of 14.4 percent to 7.6 percent. Many listeners also gravitated toward services… Continue Reading
YouTube is the world’s largest distributor of streaming music, and an important music-discovery platform. Does extreme YouTube music popularity (virality) boost music sales? Nielsen takes a stab at answering that intriguing question, acknowledging that the results are inconclusive. But the graphic report is interesting. Continue Reading