NextRadio takes promotional campaign to the airwaves

NextRadio has launched an ad campaign aimed at promoting the use of its app and the activation of FM chips in all smartphones. The campaign, in partnership with the National Association of Broadcasters, is asking terrestrial radio stations to run the spots. The main focus of these ads is to educate more listeners about NextRadio. NextRadio faces a three-fold challenge. Continue Reading

TagStation’s CES review shows new focus on cars

TagStation, the industry-facing part of the NextRadio consumer mobile app, shared its wrap-up from this year’s CES, and the focus for the company this year was cars. It kicked off the event by announcing the launch of a car listening platform that showcases the interactive features of NextRadio. This joint project by TagStation and iBiquity looks to straddle several approaches to the connected car by blending online offerings with HD radio and the more traditional analog radio. Continue Reading

NextRadio embarks on new marketing push with NYC ad agency

NextRadio, the Emmis-owned smartphone app that tunes in FM station over the air, has employed New York ad agency DeVito/Verdi to build an awareness campaign, according to a press release from the agency. The NAB “is supporting” the agency choice. NextRadio rrecently passed the million-download milestone. Any awareness campaign faces complicated messaging. Continue Reading