Technology podcasts earned the highest category CPM rate (cost per thousand ad plays) in March, according to Libsyn-owned AdvertiseCast. For the month, the average CPM for a 60-second podcast spot was $23.43, while the Tech category average was $32. Kids & Family posted a $28 CPM, and the Business category came in at $27. Click for a trendline and additional details. Continue Reading
Venerable podcast hosting and advertising company Libsyn has launched Libsyn Studio Beta, an early version of a cloud based A-to-Z production suite. It is an outgrowth of Auxbus, which Libsyn acquired a year ago. Continue Reading
This morning venerable podcast hosting platform Libsyn announced its acquisition of Podcast Ad RepsLLC, known as PAR. PAR will be bundled into AdvertiseCast, a previous Libsyn acquisition. Rick Selah and Anthony Savelli, PAR’s founders, and Co-CEOs, will join AdvertiseCast’s leadership team. Continue Reading
Libsyn makes another deal. PODGO, founded last year, brings together podcasts of any reach with advertisers who want highly targeted, host-read sponsorship messages. Click for more info and a rundown of Libsyn’s acquisition streak. Continue Reading
Another month; another acquisition by hosting network Libsyn. An announcement comes in this morning that Libsyn has acquired Glow, a podcast monetization platform that enables podcasters to create and distribute premium subscription content on any listening platform. Continue Reading
Libsyn, one of the world’s largest podcast hosting companies, announces today that it will acquire AdvertiseCast, a podcast ad planning and buying platform. The purchase is supported by $25-million in funds that the publicly traded company raised privately. While this funding is apparently motivated chiefly to enable the AdvertiseCast purchase, the investment is also intended “to provide Libsyn with additional capital for other strategic acquisitions.” Continue Reading
One of the world’s largest podcast hosts, Libsyn, has acquired the Auxbus podcast creation platform. The deal expands Libsyn’s suite of podcast hosting and measurement, adding tools for planning and recording shows. Auxbus has developed proprietary (patent-pending) tech that automates parts of the audio creation process. Continue Reading
Podcast hosting giant Libsyn is announcing a new partnership with Player FM, a podcast listening app and discovery engine. The deal is effective immediately, and Libsyn’s clients can distribute their shows to Player FM starting now. Libsyn’s research indicates that Player FM is a top-10 3rd-party aggregation app by number of downloads. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the PRX controversy, Libsyn’s financials, Spotify strategy, and an illuminasting infographic of the media corporate landscape. Continue Reading
Venerable podcast hosting company Libsyn (formally: Liberated Syndication) released its 10-K annual report for 2019. In it, several interesting metrics stand out. We look at number of podcasts hosted, number of downloads, and annual trends for several metrics. Continue Reading
Headliner, a service for podcast promotion, announced that its newest integration is with Liberated Syndication. This deal will see one-click access to Headliner’s tools added to the Libsyn dashboard. Continue Reading
Podcast company Libsyn announced an integration with Headliner, a promotional tool that creates video clips to be shared on social media. Audio has often struggled to perform on social media, where visual content dominates and many videos are automatically muted. Continue Reading