RAIN Notes: October 4
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Libsyn
RAIN Notes: September 30
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading
RAIN Notes: Thursday, June 13
— Feels Like Home (RESOUND)
— Cheap + Beer = Frightful Hilarity (Evergreen Podcasts)
— Exotic Global Streaming (NTS)
RAIN Notes: Wednesday, June 12
— Feels Like Home (Amplitude Media Partners)
— $500,000 No More (Bloomberg)
— Foundational Findings (Edison Research)
RAIN Notes: Friday, June 7
— “AM, AM not” (Roger Lanctot)
— It Makes One Dizzy (Spotify)
— Voice On Voice (Voice123)
RAIN Notes: Friday, May 24
— Q&A (Sounds Profitable)
— Blatant (Billboard)
— Up North Ranking (Triton Digital)
— Starbucks P1 (Jacobs Media)
RAIN Notes: Monday, May 13
RAIN Notes: Wednesday, May 8
— Full Spectrum (Libsyn)
— Exciting Audio Moments (iHeartMedia)
— The Biggest (Inside Radio)
AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
Podcast ad rates rose (a bit) in February: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a modest upturn in February, rising about one percent compared to the average rate in January. This from the monthly reckoning at Libsyn subsidiary AdvertiseCast. Continue Reading
Podcast ad rates dropped in January: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Podcast ad rates flat in December: Libsyn AdvertiseCast
The average cost per thousand (CPM) for podcast advertising remained essentially flat in December, about one dollar lower than the average rate in November. This from the monthly reckoning at AdvertiseCast. Click for graphs and multi-year high and low points. Continue Reading