Today XAPPmedia, a leading audio ad technology company, will announce the launch of XAPP Ads, which the company describes as “the first interactive audio advertising service for Internet radio publishers.” RAIN got an advance look/listen, and chatted with XAPPmedia CEO Pat Higbie. Continue Reading
Marketron, a leading software solution provider to media industries, announced a new component of its Mediascape platform, Mediascape Streaming, which allows advertisers to roll up reporting across all inventory types, including streaming. Curtis Media Group is a beta-testing launch partner. Continue Reading
adStream is a journal of ad-spottings in online music services that highlight how commercials (audio and visual) can be an integrated part of the online listening experience. When clicking past a song in the Pandora web app, we noticed a… Continue Reading
Real estate search site Trulia is making news this week by launching a $45-million ad campaign for its mobile app. Trulia is placing a big bet with a marketing campaign of this size — nearly six times larger than last year’s total media spend of $8-million. Interestingly, the Trulia campaign is leaning on streaming for its audio portion. Continue Reading
Editor’s Notebook: Shortly before noon today, my Android phone pinged with an iHeartRadio notification of a deadly explosion and building collapse in New York. Good job. But the resulting radio experience was ruinous, putting radio’s commercial-load problem in bold relief. There might be a solution. Continue Reading
Jelli has completed its transformation from a listening app to an ad platform with today’s announcement of SpotPlan, which Jelli claims is the first programmatic advertising platform for radio. Programmatic ad-buying is well-established on the Web at large, and is used for planning ad campaigns in streaming audio. Continue Reading
We were tipped over the weekend by Robert Maccini, who notified RAIN that he had heard an iTunes Radio commercial on a Boston FM station, WKLB. Maccini listened until he heard the ad again, and pounced with a recording device. Click through to hear the live-read commercial. Continue Reading
Less than a month after signing a partnership deal with HARMAN to supply Aha Radio with targeted messaging technology, ad-tech company AdsWizz announced today a new deal with Live365, the Internet radio aggregator. Continue Reading
BIA/Kelsey has published a study of mobile advertising growth, sponsored by mobile ad network Verve Mobile. While serving as promotion for Verve, the report also identifies data points and defines new advertising technologies. The key technology focus of this report is “Attribution,” which purports to quantify the effectiveness of mobile ads, post-impression. Continue Reading
It takes 14 pages, but eventually a point is quietly made: Spotify advertising revenue is forecast to rise five percent in 2014. The plain-English premise is this: Spotify has labored successfully to sell advertising in a down economy, so imagine the good times as things recover. Continue Reading
The NY Post reports unnamed sources indicating that Beats Music, headed for launch this month, will splash into the market with Super Bowl ads and other media purchases. Beats Music has a steep hill to climb, entering a crowded U.S. streaming audio market. Continue Reading
Advertising technology company AdsWizz and audio company HARMAN have partnered to provide what are described as unique audio advertising solutions to HARMAN’s Aha Radio product. We talked to execs at both companies to find out why this might result in a unique advance in audio advertising. Continue Reading