Marketron, a leading software solution provider to media industries, announced a new component of its Mediascape platform, Mediascape Streaming.
“The newest solution on Marketron’s Mediascape open platform, Mediascape Streaming is unmatched in the media industry, and allows advertisers to roll up reporting across all inventory types, including streaming. Available in a web-based model, Mediascape Streaming is accessible anytime, anywhere and from any device.” (Press release.)
Mediascape Streaming is added to Mediascape Accounts, which manages campaigns across markets, and Mediascape Insight, which provides analytical dashboards.
Curtis Media Group is a beta-testing launch partner for Mediascape Streaming. “Our listeners expect our brand to be wherever they choose, and we can now provide better visibility and accountability to our clients for the results of their integrated marketing campaigns,” said Trip Savery, EVP.