by Mark Mulligan
“Streaming is buckling under its own weight,” MIDiA Research head Mark Mulligan asserts in his latest guest column. Streaming solved the problems of piracy and cratering music sales, but with the unintended result of commodifying music consumption — passive playlist programming has squeezed out fan relationships. “The time is now to start building plan B,” Mark says — that would be a music world focused on fandom, identity, and exceptionalism. This is a vital thought piece from one of the world’s most informed thought leaders. A must-read.
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by Steve Goldstein
In his latest guest column, Steve Goldstein makes this observation: “Podcast monetization and the concentration of dollars chasing a relatively small number of shows is a big problem for our industry.” In a powerful interview with Christiana Brenton, Acast’s U.S. Head of Sales and Brand Partnerships, these two experts discuss the revenue concentration in podcasting: According to Edison Research, advertisers can reach half of all weekly listeners with just 44 podcasts. Steve calls this “a frightening stat and a systemic problem.” Christiana Brenton calls this “an inflection point” for ensuring a sustainable long-term medium. A must-read. Continue Reading →
by Steve Goldstein
In this latest installment of the Amplifi Media blog, Steve Goldstein summarizes the Podcast Movement discussion panel which he moderated, with plenty of quotes from the panel: James Cridland, Jeanine Wright, Daniel Albright, and Mayowa Ajayi. Under discussion: Is the bloom off the rose in podcasting? Continue Reading →
By Aric Kim, Manager, Operations & DSP Relations, Beatroot Music. At Beatroot Music, one of the first things our artists ask us is how to get on more playlists. Landing on playlists can be a big step towards building name… Continue Reading →
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
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The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading →
Brad Hill: Daryl, it’s great to see you. Thanks for making time to do this. Daryl Battaglia: Thanks so much, Brad, for having me here. Brad: You’re welcome. This is going to be interesting. For as long as RAIN has… Continue Reading →
Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading →
Scott Davis: Hi, I’m Scott Davis, I am the Senior Vice President for NPR sponsorship at National Public Media, and I am with Cassandra LaPrairie, a friend and client from Wise. Cassandra is the performance marketing lead for audio at… Continue Reading →
The RAIN Podcast Business Lunch features Cassasndra LaPrairie, Performance Marketing Lead at fintech company Wise, speaking with Scott Davis, SVP of NPR Sponsorship. Continue Reading →
(NOTE: English is a second language for Ivone Schramm, and this transcript represents her natural speaking style.) Brad Hill: Ivone, thanks for joining the Podcast Business Lunch. It’s good to see you and talk to you. Ivone Schramm: Nice to… Continue Reading →
Ivone Schramm is the Market Operations Manager at Triton Digital, overseeing Triton’s programmatic marketplace for podcasting and streaming audio. She explains how it works, how it is priced, and trends around the world.
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