Triton Digital announced a partnership with 365 Digital, a digital publisher solutions business in South Africa. In the new deal, 365 Digital will leverage Triton’s a2x programmatic exchange and will promote its benefits to local publishers and advertisers in the country. Continue Reading
In a whitepaper released yesterday on its blog, Triton Digital explains how podcast caching challenges the growth of podcasting, offeers supporting metrics, and and pledges its full support of platforms which move away from the practice. Continue Reading
AudioBoom has announced its membership in IAB UK, the United Kingdom arm of the Internet Advertising Bureau. It is the first podcast network to have accredited membership into the UK branch of the organization. Continue Reading
Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading
Nuvoodoo dug into its latest Ratings Prospects Study of radio listeners for their reactions to advertising. The survey asked about ad relevance, and creative quality — whether the ads “sound good.” Continue Reading
Spotify’s approach to video appears to be in a state of flux. Bloomberg reported that Spotify has cancelled its original video series. Unnamed sources told the publication that the strategy reboot is part of an effort to find a monetization strategy that doesn’t involve recorded music and royalty payments. Continue Reading
The sixth annual RAIN Summit Europe, November 7 at the British Museum in London, will feature an unprecedented level of knowledge, research, and insight into the value of digital audio. Click for agenda details. Continue Reading
Spotify has hired a local music industry veteran to join its Berlin office. The streaming company hired Maik Pallasch as its head of shows and editorial in Germany. Spotify has made several noteworthy hires in the past few months. Continue Reading
Triton Digital announced that it will act as the ad tech stack to monetize digital audio ad inventory for Anghami, a streaming music provider for the Middle East and North Africa region. Anghami’s digital ad inventory is exclusively represented by Digital Media Services, part of the Choueiri Group. With this deal, Anghami and DMS will leverage Triton’s Tap ad server for targeted audio ad insertion. Continue Reading
Spotify has hired a new head of sales for its UK division. Rakesh Patel will start with the streaming music company in November, bringing 18 years of industry background to the team. His role of leading the UK sales team is an approximate replacement for former UK Country Manager Chris Forrester, who departed Spotify in April. Continue Reading
Spotify is continuing to expand its options for brands and businesses to advertise on its platform. Yesterday, the company announced the U.S. beta launch of a tool called Spotify Ad Studio. This self-serve platform has resources for the creation and management of targeted audio ad campaigns. Continue Reading