Search Results for: programmatic

Steve Goldstein: What I Learned Teaching a NYU Course About Podcasting

Posted on by Steve Goldstein

by Steve Goldstein

In the latest guest column from Steve Goldstein, he describes the experience of guest-lecturing a media class at NYU, with industry guests as expert panelists. Steve discovered that the class was savvy about the challenge of success in podcasting. “Not everyone thinks podcasting is a road to riches.” And the students were incredulous that the music business has not figured out licensing for podcasts. Continue Reading →

  Brad Hill: Heather, thanks so much for joining me today. Heather Osgood: Thanks so much for having me! I’m excited to chat. Brad: Great!. You are the founder of True Native, a podcast ad repping business that you started… Continue Reading →

Hot Pod Summit brings podcasters and businesses together in Brooklyn

Posted on by Brad Hill

RAIN News attended the Hot Pod Summit at the Wythe Hotel in Brooklyn yesterday, a Covid-vaccinated gathering which, to some attendees we spoke to, signaled a hopeful return to in-person business gatherings. In a charming urban-rustic setting at the Wythe, an estimated 200 attendees mostly represented the creative community of podcasting. At the same time we saw many industry pros from the network and technology sides. Click through for details. Continue Reading →

Jeff Vidler: How Can the Podcast Industry Best Manage the Ad Revenue Boom?

Posted on by Jeff Vidler

by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading →

STEVE GOLDSTEIN IVONE SCHRAMM, Triton Digital (Programmatic)  kjhkjh ERIC NUZUM, Co-founder, Magnificent Noise HEATHER OSGOOD, CEO of True Native Media KERRI HOFFMAN, CEO of PRX BRYAN MOFFETT DARYL BATTAGLIA CASSANDRA LAPRAIRIE MANOUSH ZOMORODI TOM WEBSTER MIKE CARRUTHERS KATHY DOYLE