"podcast radio" - RAIN News

iHeartMedia and NBA release a portfolio of 11 new podcasts; create iHeart/NBA Podcast Network

Posted on February 27, 2023 by Brad Hill

iHeart Media and the National Basketball Association have revealed a slate of team-specific shows released to what is being called the iHeart/NBA Podcast Network. The lineup includes original podcasts from six NBA teams – the Boston Celtics, Brooklyn Nets, Charlotte Hornets, Cleveland Cavaliers, New Orleans Pelicans and San Antonio Spurs. Click through for show details and listen links. Continue Reading →

Black podcast listeners: Key findings from Edison Research

Posted on February 23, 2023 by Brad Hill

Edison Research has released the 2022 version of its Black Podcast Listener Report. Edison’s partners in this deep dive are SXM Media and Mindshare. The survey queried 2,500 American adults 18 years and older, and the deeply detailed report is 59 pages of results and charts. Clik through for key points and download link. Continue Reading →

Steve Goldstein: Steve Pratt thinks most podcast marketing is wrong

Posted on February 22, 2023 by Steve Goldstein

by Steve Goldstein

In this latest installment of the Amplifi Media blog, Steve Goldstein interviews Steve Pratt, the founder and ex-CEO of Pacific Content. The conversation vectors into branded podcasts, naturally, as both Steves have a long history producing that format. Click through to read the whole thing, including the marshmallow test and a legenday John Houseman ad. Continue Reading →

James Cridland’s International Radio Trends: CBC to turn off transmitters (but not yet)

Posted on February 21, 2023 by James Cridland

by James Cridland

A packed column this week from James. The CBC will stop broadcasting, in a projected move to all-digital. But the move doesn’t appear to be imminent, and James notes that in Britain the BBC laid out the same intent — they are planting flags in the future. Beyond that coverage, James gives us notes about Australia’s ABC network falling off the internet, interesting facts about the U.S. radio industry, and links to his personal blog.
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Sirius XM tops Edison ranking of top podcast networks

Posted on February 21, 2023 by Brad Hill

Edison Research has released its Top Podcast Networks for combined Q3-Q4, 2022. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17. Click through for the visual. Continue Reading →

Triton Digital January US Podcast Report: NPR retakes top spot; only one debut

Posted on February 17, 2023 by Brad Hill

Triton Digital released its January Podcast Report, which measures weekly downloads of Triton measurement clients. NPR regains #1, assisted with the highest number of episodes created in the month. Not much switching around within this stable ranking. Continue Reading →

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From Joe Rogan to Freakonomics: Top 50 podcasts in H2 2022 (Edison Research)

Posted on February 16, 2023 by Brad Hill

Edison Research has released its measurement of the top 100 podcasts in the U.S. for combined Q3 and Q4. As the company emphasizes, this is the only podcast ranker which doesn’t count downloads, and isn’t restricted to clients. Edison builds this ranking through a survey of 10,597 podcast consumers ages 13 and older in the U.S. Continue Reading →

Triton Digital 2022 podcast report: Audience profile and much more

Posted on February 13, 2023 by Brad Hill

Triton’s year-end review could be called hybrid study — it is informed by server-side measurement of Triton’s Podcast Metrics service, and by the Demos+ project, a monthly survey of 12,000 podcast listeners in collaboration with Signal Hill Insights. Click through for demographics, key takeaways, and more. Continue Reading →

Sirius earnings: Bullish on podcasting despite cyclical softness

Posted on February 9, 2023 by Brad Hill

“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading →

Podcast listeners are attentive and responsive to ads: Acast study

Posted on February 8, 2023 by Brad Hill

In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading →

Podcast downloads show gains (Podtrac) and RAIN Remix of January Top Publishers ranker

Posted on February 7, 2023 by Brad Hill

Podtrac’s Top Podcast Publishers monthly ranker for January tells a growth story. We learn that the U.S. monthly audience increased for 15 of the top 20 publishers. Also, average monthly audience was up month-over-month and 16% over January 2022. Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading →

Google reduces podcast involvement in surging AI focus

Posted on February 7, 2023 by Brad Hill

Google has withdrawn a key podcast listening product, signaling a trim of its podcast initiative. At the same time, Google appears to be rallying a counter initiative to the high-buzz ascendance of AI tool ChatGPT (owned by OpenAi). Recent Backstepping… Continue Reading →