Search Results for: podcast radio

Multiverses and influences: Acast Podcast Pulse study is released

Posted on by Brad Hill

Podcasting powerhouse Acast has partnered with Edison Research in a study called Podcast Pulse, supported by global agency Dentsu. Based on surveys of podcast listeners, this work is motivated by the perception that podcasting is shifting, especially on the listener side. Targeted to advertisers, this large, deeply researched, beautifully presented study advocates for a broader perception of podcasting and its listeners. Continue Reading →

October podcast production continues 2024 dip (Listen Notes)

Posted on by Brad Hill

New podcast production skidded downward in October, establishing the sixth month trend of desultory trending. To be clear: Although no firm direction is established, the output  level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading →

Steve Goldstein: Should Podcasters Worry About Google’s AI NotebookLM?

Posted on by Steve Goldstein

In his latest guest column, Amplifi Media chief Steve Goldstein tries out Google’s new NotebookLM AI tool, and shares the AI-generated audio. He calls it impressive, jaw-dropping, exciting, weird, and unsettling. We agree. Steve also pulls back from the amazement of it, reassuringly to human podcasters. In the past, we have called out some of Steve’s columns as “must read.” This one is on a higher level of must read … and listen. Continue Reading →

iHeart tops U.S. and global podcast publishers, six of which appear in both Podtrac charts

Posted on by Brad Hill

In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading →

James Cridland’s International Radio Trends – Radio advertising: your winners and duds

Posted on by James Cridland

by James Cridland

In his latest column, James unearths an old print ad for two Australian radio stations, and puzzles over a few conundrums. “There’s a lot to unpack from this press ad over thirty years later.” ALSO: A study from Audacy, an amazing face\t about Star Wars, the BBC applying for funds, James’ visit to the Pacific island of Niue, and more. Continue Reading →

Understanding sports podcast listeners (Hint: They respond well to podcast ads)

Posted on by Brad Hill

In a new survey report called Who Is Listening? produced by Manchester-based Sport Social Podcast Network, in cooperation with UK’s Mindfield Research, the mission is to better understand the lives of sports listeners. That includes their demographics, income, home ownership stats, purchasing habits, and their passion for sport and exercise. Click for results, graphics, and source link. Continue Reading →

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Posted on by Brad Hill

The average cost per thousand (CPM) for podcast advertising in September dropped three percent from August. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.37 on September 1, compared to $22.04 a month earlier. That per-thousand rate was the lowest in 52 months. Click for the four-year cost chart. Continue Reading →