“Programmatic” is ANA’s Marketing Word of the Year

The Association of National Advertisers (ANA), a leadership group that represents 640 companies carrying 10,000 brands and spending 250-billion marketing dollars, declared “Programmatic” its 2014 Word of the Year. The ANA surveyed 349 participating members to choose that term. What is the future of programmatic advertising in audio? Continue Reading

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SoundCloud introduces advertising and new monetization program; what will artists think?

For the first time in its history, the streaming service will begin running advertisements for U.S. listeners. “The introduction of advertising is an important step for creators,” Founder and CEO Alex Ljung said. “Every time you see or hear an ad, an artist gets paid.” The company also debuted plans for a creator partner program called On SoundCloud that aims to aid members in turning their music streams into revenue streams. The crucial note in SoundCloud’s discussions of this change is its focus on the artists. Continue Reading

TuneCore paid $33-million to artists in Q2; we spoke with CEO Scott Ackerman

TuneCore, a leading digital agency that helps musicians distribute their recorded work to digital outlets, announced that its second-quarter revenue distribution totaled over $33-million dollars, an 18% increase over the same period last year. RAIN spoke to Scott Ackerman, TuneCore CEO, to dig deeper into the growth trend, particularly on the music-streaming side. Continue Reading

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House hearing #2 re-treads music licensing issues; hammers radio on performance royalties

by Brad Hill

The Judiciary Committee of the U.S. House of Representatives held its second hearing on music licensing regulations, hosting a panel of music-industry executives who delivered prepared statements and answered questions. As with the first hearing on June 10, four contentious issues framed today’s proceeding:

  • Broadcast radio’s exemption from performance royalties
  • Pre-1972 recordings unprotected by copyright, and receiving no royalties
  • Uneven payments across different types of musicians
  • Consent Decrees which govern how ASCAP and BMI collect and distribute songwriter royalties

All four pillars of copyright discontent got some play today. Broadcast radio took a severe beating, but unlike the first hearing, the radio industry was represented. Continue Reading