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Storyline 2013: Nielsen, Arbitron, and the ratings jigsaw puzzle

When Nielsen acquired Arbitron in September, visions of unification sprang into the minds of observers. Among Internet brands, Pandora arguably has the most to gain by holistic audience measurement. But as lean-back listening is more emphasized in Spotify, Rhapsody, and iTunes, many stakeholders want change in 2014. Continue Reading

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Storyline 2013: Audience targeting

In audio, advertisers are relatively blind. Before this year, ad buyers and sellers relied on registration data to gain a blunt demographic knowledge of users. 2013 might be remembered as the year in which understanding and targeting the audio-listening audience gained some degree of maturity. Two nearly coincidental breakthroughs signaled a possible evolutionary leap for advertisers. Continue Reading