RAIN Notes: Monday, June 12
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Triton Digital offers consolidated advertising across digital and broadcast segments
Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading
Brand safety, identity, the future: AdsWizz “State of Audio Technology 2023”
Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs. It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions. Click for an overview and an essential download link. Continue Reading
RAIN Notes: Friday, June 9
— Quiet Fascination (The Verge)
— Dialing Down Under (Edison Research)
— It’s Due (NAB)
Podcast listeners well disposed to political ads (Veritonic)
Audio intelligence company Veritonic got interested in political ads in podcasts, and fielded a survey of 333 18+ people in the U.S. All participants self-reported as podcast listeners, and registered voters. The topic at hand: How these podcast listeners feel about political ads, and ads in general. Click for graphics and study link. Continue Reading
James Cridland’s International Radio Trends: Radio 360 launches in Australia: new research
by James Cridland
In his latest piece, guest columnist James Cridland reports on a big change to the way Australian radio stations were measured – and how it’s reported. . Australian radio will be measured by all three available methods: Diaries, research surveys, and electronic measurement. Early results are revealing for radio’s multiplatform future, James reports. Many other interesting ratings realities are emerging from the new reporting. Continue Reading
RAIN Notes: Thursday, June 8
Acast/Podchaser uses AI to help advertisers target podcast campaigns
Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading
YouTube stars in weighty Cumulus/Signal Hill podcast study
In this substantial piece of work, conducted by MARU/Matchbox in April, the focus is on profiling heavy podcast consumers who listen weekly. The survey questions how they listen, their preferred platforms, how video fits in, and their attitudes toward podcast advertising. The result is a rich, multi-faced, detailed portrait of the podcast consumer market. Click for highlights and the study link. Continue Reading
May podcast launches reach new low; fewer abandoned podcasts
We see an interesting trend developing in the podcast metrics published by Listen Notes. On one hand, we note that the month of May saw the lowest new podcast production in a year. At the same time, abandoned podcasts are low in number, indicating stability in the creative market. Continue Reading
Spotify to merge Parcast and Gimlet in podcast reorg; 200 layoffs to ensue
“Our continued success in growing the podcast ecosystem is predicated on the necessity that the Spotify Machine is always in motion.” –Sahar Elhabashi, VP and Head of Content Business, Spotify Spotify is planning employment terminations for 200 people in… Continue Reading
Seven audio announcements at Apple’s WWDC: Easier music sharing and don’t say “Hey”
We scoured reports of Apple’s keynote to its Worldwide Developers conference, looking for audio-related features in iOS 17, Apple’s mobile operating system which will be released in the fall. Click through for seven new features. Continue Reading