RAIN Notes: Friday, September 1
— Next (Lizzo Pollott)
— People Power (Jacobs Media)
— Funny With Purpose (Spotify)
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The potential of podcast persuadables (Sounds Profitable research)
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Mark Mulligan: AI, music rights, and known unknowns
by Mark Mulligan
“We need to look for early warning signs to try to understand when change is coming,” MIDiA Research head Mark Mulligan asserts in his latest guest column. “The music industry is full of them right now and the change to come will likely be so fast that music licensing will need a new playbook.” A must-read from one of the sharpest media observers. “If you thought change was fast this last decade, wait for the next one.”
NPR unifies divisions as Anya Grundmann departs; News & Programming = Content
In a corporate reorganization, NPR is unifying its news and programming divisions into one vertical stack: NPR content. In simultaneous news, SVP Anya Grundmann will leave the network at the end of the year. CEO John Lansing explains everything, and honors Grundmann, in a public post.
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Libsyn launches high school and college academic programs and fellowships in podcasting
Podcast content/advertising platform is announcing what it calls a groundbreaking educational program. Targeted to high school and college educators and students, it aims to “revolutionize podcast education.” Additionally, Libsyn has created a fellowship for a graduate student at NYU. Click for details. Continue Reading
Ex-NPR star launches “Your Mama’s Kitchen” via Acast/Higher Ground alliance
Acast announces a new podcast called Your Mama’s Kitchen, spawned from the company’s partnership with Higher Ground, the podcast company launched by Michelle and Barack Obama. Acast announced its sales and distribution deal with Higher Ground in April. This new show is the first result of that alliance. Click for details and a link to listen. Continue Reading
Advertiser intention toward podcasting reaches tipping point (Westwood One)
How do advertisers regard podcasting as a potential marketing medium? Where are they in that thinking, from discussion to action? Those are the questions addressed in the latest Cumulus Media / Westwood One research — Advertiser Perceptions: The state of podcast advertising, a nine-year tracking study. Click for results, graphs, key points, and a download link. Continue Reading
Garth Brooks produces “Tailgate Radio” for TuneIn’s college football season
TuneIn, which has distinguished its network identity for years with sports content, has launched a new twist. Tailgate Radio launches today, meant to coincide with the start of the 2023 college football season. But it won’t carry any games; Tailgate Radio is a music station targeted to tailgate parties. It’s playing now; click for the link and more info. Continue Reading
Better Help continues dominating in monthly podcast ad spend (Magellan AI, July ranker)
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in July, we see a lot of repetition from previous months. Eleven of the top 15 in previous month June landed on the July list again. And in June,… Continue Reading
Triton Digital Canada Podcast Ranker: Steadfast stability with no newcomers
Triton Digital’s July Canada Podcast Ranker demonstrates exceptional stability, for better or worse, as not a single new podcast entered the 100-listing ranker from June. (However, five podcasts returned to the list after being knocked off it for some period.)… Continue Reading
RAIN Notes: Friday, August 25
— Dynamite (Podcast News Daily)
— Fantastic Footballing (iHeartMedia)
— Streaming Serve (TuneIn)
Podcast ad-tech startup LiveRead launches with centralized order management platform
In Los Angeles, a startup called LiveRead formally launches today, promoting process integration as a central distinguishing feature which simplifies audio advertising, reduces errors, lowers costs, and reduces barriers to entry. Continue Reading