Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading
The Podcast Marketing Academy, a membership and consulting group for podcast creators wishing to accelerate audience growth, has released Podcast Marketing Trends, a survey results document. It is a fascinating, data-rich review of how podcast creators and other professionals in the field market and grow their shows. Click for excerpts and the download link. Continue Reading
In this year of cost-cutting staff reductions, Amazon Music has joined the trend. Bloomberg is reporting that the company is cutting some number of jobs from Amazon Music. This action will follow other staff tightening in the behemoth company this… Continue Reading
iHeartMedia announced an upbeat Q3 earnings report this week. At the top line, the company might have wished it could splash a billion-dollar figure, but settled for $989-million — a seven percent year-over-year gain. Following the examples of recent quarters, the Digital Audio Group led the way directionally. Click for details. Continue Reading
Five weeks after launching its audiobook category, Spotify has opened it to Premium U.S. subscribers. The original plan limited the audiobook experience to U.K. and Australian listeners. Now these three territories are granted 15 hours a month for book listening. Spotify did some audiobook listening research, too. Continue Reading
The fifth annual iteration of The Spoken Word Audio Report has been released by Edison Research and NPR. While the research continues to measure basic trend lines of listening to spoken word content, such as reach and time-of-day metrics, this year the two companies bring a special emphasis on listening locations. This post takes a fairly deep dive and provides a download link. Continue Reading
Days after releasing its Q3 earnings, in which revenue and income numbers showed stability, SiriusXM is hoping to expand its usage footprint by lowering the subscription cost for streaming and in-car listening. Click for an industry-wide subscription price comparison and other details. Continue Reading
Global podcast company Acast, which lately seems intent to remove all middle-layer interference in the advertiser/podcast planning relationship, has brought those two parties closer with an expansion of the company’s self-serve platform. A new collaboration feature saves time in the planning and booking stages, and also make it easier to distribute a marketing budget across multiple podcasts. Continue Reading
Paris-based streaming music platform Deezer continues making news with a relaunched user experience, following a change in its royalty calculations. The rebrand includes a new logo (bold and simple) and what the company calls an “experience services platform.” Continue Reading
Edison Research Podcast Metrics has released its quarterly list of top podcasts — a 50-show ranking. We’ve done a bit of comparing. We are always interested in the flow of popularity over time, and we compared this edition of Edison’s Top 50 with the list from two years ago. Continue Reading