10:00 KEYNOTE INTERVIEW Brad Mielke, host of the START HERE morning news podcast from ABC News, talks with RAIN president Brad Hill about the conception, strategy, and production of a leading morning news podcast. 10:30 PANEL: Podcast Strategies for Radio… Continue Reading

After a year of development, Pandora launches Dynamic Audio ads

When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading

THE AGENDA 9:30 - State of the Industry RAIN Founder Kurt Hanson sets the stage with his State of the Industry address.   10:05 - PANEL: Creating Currency in Podcasting As in other digital media, measurement and data spell the future of podcasting's growth. Where… Continue Reading

Apple Music has 36 million subscribers, reportedly posting 5% monthly growth in the U.S.

Much of Apple’s subscriber increase is reportedly happening in the U.S. Unnamed sources told WSJ that Apple is posting 5% monthly subscriber growth in the United States, compared with 2% growth for Spotify. That has led many other publications to see this as a sign that Apple could overtake Spotify as the biggest subscription streaming service in one of the major markets, but that projection requires some caveats. Continue Reading