RAIN Notes: Wednesday, November 17
Jottings of Note
— Ready To Go (Libsyn & Samsung)
— High and Exclusive (Ed Sheeran & Deezer)
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Edison Research Top 50 podcasts: Only three newcomers from previous list
Edison Research released the company’s quarterly report of top 50 podcasts, the result of an 8,000-person consumer survey, part of the company’s Podcast Consumer Tracking Report. Edison’s ranker is notable for its methodology. In this edition, as in previous releases, nearly all 50 shows carry over from the previous report. Click through for illustrations. Continue Reading
Infinite Album wins Midem award for no-royalty AI gaming soundtrack
Infinite Album, a music/tech startup from entrepreneur, consultant, author, and RAIN Summit speaker Karen Allen, has won the 2021 Midemlab award in the Music Creation & Education category. Midemlab is part of the annual Midem music business conference in France. Infinite Album creates AI-generated music soundtracks for online gaming. Click for details and an illustrative video. Continue Reading
Earned media agency Critical Mention signs Podchaser analytics
In a sign of podcasting’s influencer power, Critical Mention — an agency which tracks and measures earned media (unpaid publicity) — has announced a partnership with podcast database platform Podchaser. The arrangement will allow Critical Mention agency clients to track and measure brand mentions across podcasting, as Podchaser’s internal dataset is built internally into Critical Mention’s toolset. Continue Reading
“Black Podcast Listener Report” reveals size and characteristics of the American Black audience
The much anticipated Black Podcast Listener Report, with support from Edison Research and Mindshare, was released today and presented in a webinar. Key survey points cover the size of the Black listening audience and how it compares with the total U.S. population, how that audience discovers podcasts, their receptivity to podcast ads, and much more. Click through for many data points and graphics. Continue Reading
Sounder intros Audio Data Cloud, podcast transcription + AI
“A podcast is much more than just an audio file.” Podcast host and tech company Sounder is introducing Audio Data Cloud, a podcast transcription and AI product which intends to increase discovery, engagement, and revenue. Click for details. Continue Reading
Spotify opens Greenroom to all listeners; no account (or app) needed
In an apparent effort to raise the profile of its Greenroom social audio feature, Spotify is opening the platform to all listeners. No Spotify account is needed, or even the Spotify app. Spotify declares: “Starting today, you don’t even need… Continue Reading
RAIN Notes: Monday, November 15
Jottings of Note
— On Top Down Under (ARN)
— Can Do (Audacy/Cadence13)
— The How (Corey Marie Green and NPR)
James Cridland’s International Radio Trends: Radio is a hit for car drivers
by James Cridland
James Cridland returns with an epic edition of his weekly column, starting with new research spanning survey respondents in Australia, Europe, and the U.S. — 80% of them really like radio to other listening experiences in the car. Then, a big radio acquisition in Brisbane. Much more, including a “youthquake.” Continue Reading
AccuRadio launches One Song Radio, making a Dallas bar happy
In response to the viral news story of a Dallas bar’s note on its jukebox that Mariah Carey’s hit song “All I Want for Christmas is You” is not to be played until December 1st — and then only once per evening — AccuRadio, as a public service, has launched a new channel called “One Song Radio: All I Want for Christmas is You,” featuring only the popular Carey/Afanasleff composition as performed by dozens of artists. Click for info. Continue Reading
Spotify acquires Findaway for acceleration of audiobook involvement
On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading
Jeff Vidler: Integrating Big Data with Survey Data to Help Fill Gaps in Podcast Measurement
by Jeff Vidler
Who exactly is listening to your podcast? It may be the most important question that an advertiser has when they’re looking to make a buy. Yet, no single industry-wide measure has been able to answer that question. Signal Hill Insights and Triton Digital are collaborating with the intent to marry census-level big data with survey results for a hyper-granular level of audience understanding. Jeff Vidler is the President of Signal Hill Insights. Continue Reading