TuneIn has opened its powerful platform distribution to small broadcasters, specifically educational and non-profit broadcasters, according to an announcement sent to RAIN. The idea is to give the same distribution tools that major broadcasters have to an underserved slice of the audio ecosystem.
Immediately upon joining TuneIn On Air, broadcasters will expand their reach to TuneIn’s 30 million United States-based listeners. The company says this new offering is aligned with TuneIn’s commitment to reinvent radio for a connected world, and will bring more radio distribution into the digital age via an open platform.
That said, the platform is not offered free of charge; TuneIn On Air costs $249 USD per quarter, with some undisclosed discounts for specific offerings to non-profits and schools.
The company cites these benefits:
- Reach across TuneIn’s connected device and connected auto integrations: TuneIn On Air puts creators’ stations on TuneIn’s app and 200+ connected devices and auto partners which include: Tesla, Volvo, Sonos, Amazon, Samsung and others.
- Access to key performance analytics: Creators will have access to Amplifier, TuneIn’s custom data platform, which offers comprehensive analytics on listening and engagement, so creators can optimize their station’s programming to best suit listeners’ tastes.
- Dedicated support resources to manage operational updates and changes to their stations on the platform.
“The radio and entertainment landscape are transforming rapidly. Our introduction of TuneIn On Air demonstrates how deeply committed we are to innovating around the needs of the broadcaster community, regardless of size,” said Jamie Silverstein, Senior Director of Strategy and Business Operations. “This offering represents TuneIn’s first foray into developing solutions for emerging content creators to put them on equal footing with major broadcasters across the United States.”
“One of our aims with the launch of TuneIn On Air is to re-energize college radio stations and independent broadcasters around the US by providing them with a simple and easy-to-use way to dramatically increase their distribution through digital audio,” said Andrew Bock, Chief Industry Evangelist at TuneIn. “College radio and independent broadcasters serve an important and irreplaceable role in their communities. Through the TuneIn On Air platform, we are giving these voices a clear path to expand and grow their audiences through digital distribution.”
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